Hershey Succumbs To Drug War Insanity

An American icon, the Hershey Chocolate Company, has succumbed to what seems like an entirely insane drug warrior fantasy:

HERSHEY, Pa. (AP) — The Hershey Co. is halting production of Ice Breakers Pacs in response to criticism that the mints look too much like illegal street drugs, the company’s president and chief executive officer said Thursday.

Hershey (HSY, Fortune 500) CEO David J. West disclosed the decision during a conference call about the company’s newly released fourth-quarter earnings report.

Ice Breakers Pacs, which first hit store shelves in November, are nickel-sized dissolvable pouches with a powdered sweetener inside. The pouches come in blue or orange and bear the Ice Breakers logo.

Members of Philadelphia’s police narcotics squad said the mints closely resemble tiny heat-sealed bags used to sell powdered street drugs. They charged that the consequences could be serious if, for example, a child familiar with the mints found a package of cocaine.

In other words, Hershey is producing an entirely legal product that some ninny somewhere thinks looks like illegal drugs.

Yea, makes sense to me,

  • http://www.orderhotlunch.com Jeff Molby

    Eh, I don’t have a problem. They weren’t forced to pull it. If it was a successful product, they’ll just repackage it in a way that avoids the PR/safety problem.

  • UCrawford

    Actually, I saw a piece about this on TV about a month ago and they do look like drug packets. Plus, if Hershey wants to do this on their own, though, that’s fine…they’re just trying to keep their customers happy.

    That cop in the article’s got nothing to bitch about though. It wasn’t Hershey’s fault her kid was a junkie, nor did their product have anything to do with her kid. People who blame everybody else for the problems in their personal lives piss me off.

  • http://poppychop.net/ Nitroadict

    I find the bitching cop something of a paradox: how some people will continually bitch about companies influencing our precious, oh-so innocent young into doing drugs with seemingly subliminal PR and advertising (i.e. candy packets that look like drugs, an energy drink named “Cocaine”), with subsequent bitching giving those who complain an illusion over having power, when government schools have been doing subliminal torture to kids for years, sometimes resulting in kids trying to escape the inanity of government schooling via drugs or suicide or developing mental problems.

    I suppose that’s less important an evil corporation that’s done nothing but make damn good (affordable) chocolate peddling pseudo-drug smut :\.

  • http://poppychop.net/ Nitroadict

    ***edit: via dropping out, depression, drugs, suicide, or developing mental problems (not everyone, by any means, goes immediately to the later three.)

  • http://www.no-treason.com Joshua Holmes

    One quibble: Hershey’s chocolate sucks.

  • http://dangerouslyidealistic.blogspot.com/ UCrawford


    Anarchists have crappy taste. :)

    Seriously, I think they’re okay for mass-produced chocolate (definitely better than Mars) but not as good as the pricier high-end stuff, obviously.

  • Harry Rossman

    Actually, I saw a piece about this on TV about a month ago and they do look like drug packets

    I find this incredible. A legitimate company with a successful product is immitated by crooks and criminals and it is the company which is castigated.


    What makes anyone really believe that should Hershey repackage it’s products successful sales will not be imitated by the same crooks and criminals???????

  • http://www.no-treason.com Joshua Holmes

    After you eat Lindt chocolate, which isn’t even especially good Swiss chocolate, Hershey’s tastes like paste.

  • esteelee

    I think you all miss the point with your knee jerk “rights” agenda. Hershey’s does have the right to sell the product, as its not illegal. But whether they should sell it is a different question. Perhaps its just a coincidence what the packets look like, but I doubt it. Much more likely to be intentionally made to look like drugs as a joke, or a marketing ploy to look cool. In either case it risks glorifying illegal drug use, may confound and waste police efforts, and create hassles for those “caught” with them. This is not good citizenship. It was a foolish and irresponsible decision to market this product, and Hersheys deserves any consumer backlash it gets. So I’ll avoid buying their products for now, and I don’t think there’s anything “insane” about my decision to do so.

  • UCrawford


    Actually it doesn’t measure up too well against Cadbury’s products over in Europe either. The Cadbury’s you get here (produced and/or imported by Hershey’s) is shit.

    They’re still better than Mars, though.