Comments on: Results Not Typical

By: Results Not Typical | The Unbroken Window

Results Not Typical | The Unbroken Window — Fri, 09 Oct 2009 00:54:08 +0000

[...] Brad Warbiany has a great suggestion in response to new FTC rules requiring that Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor. [...]

By: Brad Warbiany

Brad Warbiany — Tue, 06 Oct 2009 22:44:34 +0000

Justin,

Cardinal Rule of Blogging comes into play here: Use whatever you want, as long as there’s some attribution :-)

By: Justin Bowen

Justin Bowen — Tue, 06 Oct 2009 22:36:59 +0000

Well, done.

Do you mind if I use that elsewhere?

By: Quincy

Quincy — Tue, 06 Oct 2009 20:05:31 +0000

Nicely done, Brad. I’ve been wondering just how firm firm promises are in Obama’s Washington. Nice to know they have not been chemically enhanced in any way…