I just happened to come across this wonderful rant from Tom Martino concerning Earth Day and environmentalism. For those of you who live outside the Denver media market, Tom Martino (a.k.a. ‘The Troubleshooter’) isn’t a political commentator per se but a consumer advocate with both a radio and TV show (similar to Clark Howard, but unlike Howard he does endorse products and services).
So what’s getting this apolitical consumer advocate so worked up concerning Earth Day?
Answer: the fact that the environment has become a Left/Right political issue. The Left uses the environment to ‘fear monger’ citizens into accepting bigger government while some on the Right dismiss the need to combat pollution altogether. Isn’t there a middle ground?
Martino hit on two main points about improving the environment which bear repeating: environmental education and technology. I know first hand that the construction industry’s big mantra right now is ‘sustainable design.’ Engineers, architects, MEP professionals, contractors, and designers at every level are receiving training for LEED certification to make their designs more energy efficient and better for the environment. Being LEED certified helps these individuals become more marketable in a very difficult economy (I’m considering receiving this training myself) and nearly every new building design has a LEED rating or some sort of sustainability rating.
The latest CAD and BIM software packages have better tools to calculate energy use, water use, emissions, and the overall carbon footprint of the building in the construction phase as well as the overall expected life of the building. There is definitely a market demand for efficiency in these designs; one does not have to buy into man made global warming or be of a particular political philosophy to realize the benefits (both from an economic and environmental standpoint).
The market plays a role and yes, sometimes reasonable government regulation does as well. Who among us would like to return to a time when automobiles had 12 mpg or less and belched giant black clouds of smoke? One only need spend a few minutes behind the tailpipe of one of these cars* to appreciate just how clean burning modern engines are. It’s in the auto industry’s best interests to make their vehicles even more fuel efficient and cleaner burning, not because government demands them but because consumers demand them.
Perhaps Earth Day is a political day but it doesn’t have to be. I tend to believe there are a good number of people out there who have a similar view of Earth Day, the environment, and environmental policy as Tom Martino who just happen to not be as outspoken as he is. It’s definitely nice to hear someone verbalize and broadcast what many of us are already thinking and is certainly a message worthy of recycling.