The most revolting political video I’ve ever seen
Here are the first two tenets (of ten) of the organization dubbed 10:10:
- 10:10 is a voluntary emissions reduction campaign for any person, organisation or business to commit to cutting 10% of their emissions in a 12 month period starting in 2010.
- 10:10 is an inclusive campaign. Every person, business and organisation is welcome to join.
The video below (the original has already been deleted from their website) depicts what they mean by the word voluntary. Those who can’t handle graphical depictions of school children being blown apart shouldn’t watch this, and parents should be advised that this is the sort of material from which some of you may wish to shield your children.
Here’s their current explanation as to why they deleted their own video:
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Franny, Lizzie, Eugenie and the whole 10:10 team
They may have deleted the video, but the Internet has a very long memory, indeed. I’m sure political opponents of the environmental movement will be using this footage for years to come.